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Defender TRÄ•K 2024 Update as of 10.9.24

On behalf of everyone at Jaguar Land Rover, we are deeply saddened by the effects of Hurricane Helene in Asheville, North Carolina.  As you all know, JLR has had a long-standing relationship with Biltmore Estate as it is home to one of our three U.S. Land Rover Experience Centers.  The results of the storm are devastating, not only to the property and infrastructure in the town, but to the families and individuals who call Asheville home.  We are happy to report that Land Rover Asheville, all of the LRE instructors and their families are safe.  We hope to be able to return to Asheville in the future and show our support for the community.

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While we strongly considered multiple options on how to proceed, it feels like the right thing to do to transfer the program to Carmel, California in November 2024.  Our LRE Center at Quail will be the home of the program and we look forward to leveraging the trails and topography in California.
 
As a result, JLR North America is excited to invite your team to the rescheduled Defender TRÄ•K Competition in November 2024.
 

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JLR North America is excited to invite your team to the rescheduled Defender TRÄ•K Competition in November 2024

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Defender TRÄ•K exposes retail staff to the world of Land Rover. TRÄ•K allows you to experience the adventure of a genuine expedition, the freedom of exploring the unknown, the individualism of pushing oneself to the limit, the supremacy of competition and the authenticity of the Best 4 x 4 x Far.

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TRÄ•K involves challenges such as off-road driving, course navigation, teamwork line exercises, and more, you will compete head-to-head with other retailers for a chance at the TRÄ•K Championships. 

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The rescheduled event this year will be located in Carmel, CA.  We are relaunching the site on Thursday, October 10, 2024 at 12:00 PM Eastern / 9:00 AM Pacific.  Wave availability is on a first come first serve basis, so please make sure you re-register early.​

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We look forward to hosting your Retailer’s team at the Defender TRÄ•K Competition.


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