Sign up your team for the 2024 Defender TRĕK competition today by clicking on the button below.

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In exchange for the eligibility to participate in 2024 Defender TRĕK Competition, retailers are responsible for the following costs:

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USA - Qualifiers

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• $99,942 - 24 TRĕK Defender 110 S 

(Incremental to allocation and paid via Vehicle Invoice)

• Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

  • Vehicle MSRP: $94,775 

  • Lucky 8 Accessories Qualifiers: $5,167(billed to retailers directly)

• Not eligible for future sales support programs

• Eligible to report the sale of the vehicle through BBSS at point of wholesale to receive all Business Builder upfront​

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• $6,000 participation fee - team of 4 people includes:

(charged via Retailer Parts Statement)

• ​Camping equipment

• Team uniforms

• Overnight accommodations

• Food and beverage

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• Travel costs to and from Carmel, CA:

  • Qualifying Trials – at Retailer’s expense

  • Finals Competition – at Retailer’s expense

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CANADA - Qualifiers​

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• C$129,768 - 24 TRĕK Defender 110 S 

(Incremental to allocation and paid via Vehicle Invoice)

• Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

  • Vehicle MSRP: C$119,079 

  • Lucky 8 Accessories Qualifiers: C$10,689 (billed to retailers directly)

• Eligible to receive full Business Builder funds at the time of wholesale, using the quarterly payment process

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• C$8,280 participation fee - team of 4 people includes:

(charged via Retailer Parts Statement)

• ​Camping equipment

• Team uniforms

• Overnight accommodations

• Food and beverage

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• Travel costs to and from Carmel, CA:

  • Qualifying Trials – at Retailer’s expense

  • Finals Competition – at Retailer’s expense

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* Vehicle equipment subject to change.

**Note: All costs for Canada are denominated in Canadian dollars (CAD). FX rate of 1.38 is applied to calculate Canadian costs.

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New for 2024, US teams only will be required to purchase a second Defender if they qualify for the Finals. This vehicle will be outfitted differently; please find the details below. Each Finalist team (for US only) will be offered an incremental allocation of a Defender OCTA.

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USA - Finals

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• $121,842 - 24 TRĕK Defender 110 S 

(Incremental to allocation and paid via Vehicle Invoice)

• Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

  • Vehicle MSRP: $94,775

  • Lucky 8 Accessories Finals: $27,067 (billed to retailers directly)

• Not eligible for future sales support programs

• Eligible to report the sale of the vehicle through BBSS at point of wholesale to receive all Business Builder upfront​

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