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COMMITMENT

Sign up your team for the 2024 Defender TRĕK competition today by clicking on the button below.

In exchange for the eligibility to participate in 2024 Defender TRĕK Competition, retailers are responsible for the following costs:

USA - Qualifiers

  • $99,942 - 24 TRĕK Defender 110 S 

(Incremental to allocation and paid via Vehicle Invoice)

  • Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

    • Vehicle MSRP: $94,775 

    • Lucky 8 Accessories Qualifiers: $5,167(billed to retailers directly

  • Not eligible for future sales support programs

  • Eligible to report the sale of the vehicle through BBSS at point of wholesale to receive all Business Builder upfront

  • $6,000 participation fee - team of 4 people includes:

(charged via Retailer Parts Statement)

  • Camping equipment
  • Team uniforms

  • Overnight accommodations

  • Food and beverage

  • Travel costs to and from Asheville, NC:

    • Qualifying Trials – at Retailer’s expense

    • Finals Competition – at Retailer’s expense

CANADA - Qualifiers

  • C$159,662 - 23.5MY TRĕK Defender 130 SE 400PS 3.0 

(Incremental to allocation and paid via Vehicle Invoice)

  • Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

    • Vehicle MSRP: C$140,438 

    • Lucky 8 Accessories: C$19,224 (billed to retailers directly)

  • Not eligible for future sales support programs

  • Eligible to receive full Business Builder funds at the time of wholesale, using the quarterly payment process

  • C$7,290 participation fee - team of 4 people includes:

(charged via Retailer Parts Statement)

  • Camping equipment
  • Team uniforms

  • Overnight accommodations

  • Food and beverage

  • Travel costs to and from Asheville, NC:

    • Qualifying Trials – at Retailer’s expense

    • Finals Competition – at Retailer’s expense

* Vehicle equipment subject to change.

**Note: All costs for Canada are denominated in Canadian dollars (CAD). FX rate of 1.35 is applied to calculate Canadian costs.

New for 2024, teams will be required to purchase a second Defender if they qualify for the Finals. This vehicle will be outfitted differently, please find the details below.

USA - Finals

  • $119,842 - 24 TRĕK Defender 110 S 

(Incremental to allocation and paid via Vehicle Invoice)

  • Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

  • Not eligible for future sales support programs

  • Eligible to report the sale of the vehicle through BBSS at point of wholesale to receive all Business Builder upfront

CANADA - Finals

  • $119,842 - 24 TRĕK Defender 110 S 

(Incremental to allocation and paid via Vehicle Invoice)

  • Includes Vehicle MSRP, Factory Installed Options, JLR accessories, D&D, and Lucky 8 accessories. The breakdown is as follows:

  • Not eligible for future sales support programs

  • Eligible to report the sale of the vehicle through BBSS at point of wholesale to receive all Business Builder upfront

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