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INFO

 

TRÄ•K EVENT & QUALIFICATIONS OVERVIEW:

 

The Qualifying Trials are limited to teams throughout the U.S. and Canada, and will take place over 8 waves, each wave starting and ending between November 6-15, 2024.

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Participating Retailers purchase a numbered, limited edition TRÄ•K Defender and send teams to the Qualifying Trials where single-day competitions determine the ten teams that will then compete at Quail Lodge & Golf Club in Carmel, CA for the four-day TRÄ•K Finals Program from November 20th – 23rd.​


Past TRÄ•K teams and participants are allowed to compete. Teams must be a minimum of 3 people and cannot exceed 4 people. Teams should be composed of a blend of job roles.​

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*TRÄ•K is open only to authorized Land Rover retailers in the US and Canada


COST AND PARTICIPATION:


Retailers will be responsible for:

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  • Purchase of a 24 TRÄ•K Defender 110 S (incremental allocation, eligible for Business Builder upfront at time of wholesale)

  • Lucky 8 off-road accessories (paid directly to Lucky 8)

  • A team participation fee (billed to retailer parts statement)

  • Team travel to and from their Qualifying Trial wave

  • If your team (for US only) qualifies for the finals, you will be required to purchase a second vehicle. Details and pricing for this vehicle can be found on the Commitment tab. Each US finalist team will be offered an incremental allocation of a Defender OCTA.

 


COMMITMENT & REVISED REGISTRATION:

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For retailers who have committed to the 2024 TRÄ•K program (previously scheduled in October in Asheville, NC), you will be able to commit your team to a new set of dates in Carmel, California.  Wave selection will be first come, first serve, so if dates are important to you, please register early. 

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Please reconfirm your team member information (Full Name, Uniform Sizes, Dietary Restrictions, etc.).  If you need to change your team member’s names or information, you will be able to do so at this time.

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Teams will need to re-commit by October 18, 2024 in order to secure a spot at the Qualifying Trials. Please familiarize yourself with the documents below - each team will be required to complete the Vehicle Use Agreement in order to compete.

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UNIFORMS​

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As part of registration, team members will be required to input their sizing for the TRÄ•K uniform. We have linked the apparel items below for reference on sizing. 

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The men's uniform is the same brand, style, and sizing as the uniform from 2023.

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